Tag: media monetization

McDonald’s is testing third-party ads on drive-thru screens as it builds a broader media network across its restaurants, app and kiosks. The company sees a billion-dollar opportunity in monetizing traffic and screens its core business already pays to generate, with…

Kirby says the streaming industry’s scaled content and monetization at the expense of usability, creating fragmented experiences in sports and advertising that are harder to navigate and less effective. EverPass’s aggregation model and the rise of interactive CTV show how…