Tag: Membership Bundles

Retail Media

Walmart Bundles Walmart+ and Sam’s Club Plus for $120, Betting on Cross-Shopping to Pressure Amazon and Costco

The Streaming Wars Staff

October 22, 2026

Walmart's bundling Walmart+ and Sam’s Club Plus for $120 annually, saving members $98 and positioning itself to capture more household spending from Amazon and Costco. The deal could boost cross-shopping and retail media revenue while expanding Peacock and Paramount+ distribution…

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