Tag: merchandising

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…

Platforms, not content are the real product. Control over the interface now dictates visibility, discovery, and ultimately monetization. Whether it’s universal search, homepage placement, or FAST row presence, success depends on how (and where) content shows up, not just what…

Netflix is evolving from a relentless content optimizer into a global cultural and commercial power broker. Recent moves, including real-time merch strategies with KPop Demon Hunters, integrated ad campaigns with AB InBev, and rumored talks with Warner Bros. Discovery, signal…