Subscriptions

Apple is bringing select Friday Night Baseball games to Vision Pro in Apple Immersive starting August 28, using 8K 3D video, spatial audio and spatial graphics to create a premium live sports experience tied to its Apple TV subscription. Live…

YouTube is doubling the monetization thresholds for new Partner Program creators starting February 1, 2027, raising the bar for access to ad and subscription revenue. The move turns monetization into a tighter supply-control mechanism, rewarding repeatable audience demand while giving…

Disney's video-podcast deal with iHeartMedia brings six shows to Disney+ and Hulu, giving the company lower-cost programming that can extend franchise marketing, reactivate library titles and create recurring engagement between major releases. The agreement also gives Disney more advertising inventory…

Hallmark+ is emerging as Hallmark’s growth platform as cable declines, using exclusive scripted programming, live channels and retail benefits to turn streaming subscribers into broader customers across its media and consumer-products businesses. The service grew 31% year over year, while…

Ampere Analysis expects ad-supported tiers to account for 54% of North American subscription-streaming revenue in 2026, showing how quickly advertising has become central to the industry's economic model. Streaming economics are increasingly shifting from subscriber growth alone toward revenue per…

Paramount is offering AMC and Regal three-year contracts requiring a combined Paramount-Warner Bros. to release at least 30 films annually, with 45-day theatrical exclusivity and a 90-day subscription streaming holdback. The commitments could strengthen Paramount's defense of its $110 billion…

Netflix is turning GTA 6 demand into subscriber inventory with a six-hour exclusive window for Rockstar’s August 27 presentation. Netflix gets appointment viewing, ad inventory and audience data around one of gaming’s biggest launches without funding the game or owning…

Charter's $34.5 billion Cox deal is becoming an operating contract in California, where regulators are tying approval to broadband pricing, network investment, outage credits and other customer protections that could constrain margins for years. Cox gives Charter more broadband scale…

Tubi’s reached 110 million monthly active users as Fox gets more economic leverage from its free-streaming scale, with fiscal 2026 revenue up 35% and viewing topping 13 billion hours. Tubi’s sports distribution, deep catalog, creator programming, and younger audience are…

Roku’s Q2 revenue rose 22% to more than $1.35 billion as platform revenue climbed 25% to $1.22 billion and net income jumped to $164.2 million. Roku’s growing engagement, advertising inventory, subscription distribution, and control of the TV discovery layer strengthen…