Subscriptions

Amazon Channels is gaining leverage over Specialty SVOD as high churn forces services to continuously reacquire subscribers, with Antenna showing 42 million gross adds against a 42 million-subscription base over the past year. Amazon captured 67% of Specialty SVOD gross…

Streaming’s 2026 primetime upfront commitments surged 30% to $17.2 billion, topping broadcast and cable combined as advertiser budgets continued shifting toward connected viewing. Linear TV’s increasingly becoming a customer-acquisition engine for streaming, giving media companies with owned networks a cost…

ESPN’s integration of NFL Network into Unlimited is turning the NFL’s 10% ownership stake into a visible product strategy, giving subscribers access to all 31 out-of-market preseason games alongside year-round league programming. The structure gives Disney more NFL inventory to…

Optimum’s shrinking cable business is putting pressure on its fiber and mobile transition as broadband and video losses reduce the cash available to fund network upgrades. The company expects to spend $1.2 billion to $1.5 billion this year while managing…

Sony Pictures Television’s renewed Seinfeld deals with Netflix, Paramount and major broadcast groups let it monetize the same 180-episode library across streaming, cable and syndication at the same time. Each buyer’s paying for a different form of value, from Netflix’s…

Apple is bringing select Friday Night Baseball games to Vision Pro in Apple Immersive starting August 28, using 8K 3D video, spatial audio and spatial graphics to create a premium live sports experience tied to its Apple TV subscription. Live…

YouTube is doubling the monetization thresholds for new Partner Program creators starting February 1, 2027, raising the bar for access to ad and subscription revenue. The move turns monetization into a tighter supply-control mechanism, rewarding repeatable audience demand while giving…

Disney's video-podcast deal with iHeartMedia brings six shows to Disney+ and Hulu, giving the company lower-cost programming that can extend franchise marketing, reactivate library titles and create recurring engagement between major releases. The agreement also gives Disney more advertising inventory…

Hallmark+ is emerging as Hallmark’s growth platform as cable declines, using exclusive scripted programming, live channels and retail benefits to turn streaming subscribers into broader customers across its media and consumer-products businesses. The service grew 31% year over year, while…

Ampere Analysis expects ad-supported tiers to account for 54% of North American subscription-streaming revenue in 2026, showing how quickly advertising has become central to the industry's economic model. Streaming economics are increasingly shifting from subscriber growth alone toward revenue per…