Tag: programmatic

CNN is building agent-driven infrastructure that allows media transactions to execute autonomously through software, removing traditional intermediaries and compressing the supply chain. By aligning with IAB Tech Lab standards and prioritizing system readiness over immediate revenue, CNN is positioning itself…

Skip warns that agentic advertising, despite the buzz, isn’t a guaranteed win for publishers unless they actively shape how their inventory is defined and valued. While AI agents promise scalability and discoverability for high-impact formats, the risk is repeating programmatic's…

The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…

Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…