Tag: QR code ads

Basics of Streaming breaks down how connected TV is shifting advertising from a passive, reach-driven model into an interactive, performance-focused channel where viewers can take immediate action. Interactive and shoppable ad formats combine video delivery, real-time decisioning, UI overlays, and…

Walton Isaacson’s Albert Thompson warns that CTV advertising has leaned too heavily on traditional TV mid‑roll spots, failing to embrace platform-native formats like pause, home-screen, shoppable, and QR-enabled ads. Brands need to shift focus from vanity metrics—like full‑screen impressions—to formats that…

Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…