Tag: retail advertising

Retail Media

Walmart Bundles Walmart+ and Sam’s Club Plus for $120, Betting on Cross-Shopping to Pressure Amazon and Costco

The Streaming Wars Staff

October 22, 2026

Walmart's bundling Walmart+ and Sam’s Club Plus for $120 annually, saving members $98 and positioning itself to capture more household spending from Amazon and Costco. The deal could boost cross-shopping and retail media revenue while expanding Peacock and Paramount+ distribution…

The Streaming Wars is an independent intelligence and B2B media platform covering streaming, distribution, advertising, and media economics. Built by operators and read by decision-makers, TSW helps companies build authority and reach the buyers shaping the industry. Ad-free. Paywall-free.