Tag: ROI

The Interactive Advertising Bureau projects U.S. creator economy ad spend to hit $37 billion in 2025, up 26% year-over-year, signaling continued growth despite a slight deceleration. Nearly half of ad buyers now consider creators a "must buy," surpassing traditional media…

Rebecca Avery is back dismantling another myth in Insiders Circle, this time taking aim at the belief that more content means more audience. She argues that bloated libraries often deliver diminishing returns, operational headaches, and discovery fatigue, while leaner, well-curated…

AWS CEO Matt Garman, in an interview with The Verge, discussed his first six months leading the $110 billion business. He highlighted AWS’s efforts to scale cloud services, innovate with AI, and address energy demands with renewable and nuclear power…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…