Tag: second-screen viewing

Kirby argues that cumulative media time is a weak measure because overlapping sessions carry very different levels of attention, intent, and commercial value. Streaming services have an advantage in high-intent viewing, but they’ll create more value by improving the handoff…

New research finds viewers are increasingly willing to accept ads in exchange for lower streaming prices, making ad-free plans a premium option. The business challenge now, according to Kirby, is maximizing yield by pricing and designing ads around attention, break…