Tag: Skip Buffering

David Ellison confirmed that if Paramount closes its acquisition of Warner Bros. Discovery, HBO and Paramount+ will merge into a single streaming service surpassing 200 million subscribers, consolidating billing, ad tech, identity, and engagement data into one platform. The move…

Skip challenges the assumption that rising ad-supported viewership automatically translates to strong ad performance. Despite high impressions, most platforms still underperform because they treat ad products as afterthoughts, interruptive units rather than meaningful experiences. To drive real value, platforms need…

Ask Skip tackles the misconception that traditional TV's higher average daily viewing time means it’s winning over YouTube. While legacy TV still commands more raw hours, YouTube’s metrics are often undercounted, especially across devices and global audiences. With dominant presence…

AMC Networks has partnered with Runway AI to generate marketing materials and pre-visualizations, aiming to cut costs amid ongoing financial pressure. While marketed as a tool to empower creatives, the move reflects a broader industry shift where AI adoption is…

Skip argues that Sonos made the right call by canceling its planned streaming box, codenamed Pinewood, which had no real place in the crowded streaming hardware market. The $400 device was rumored to feature an ad-driven operating system, making it…