Tag: Skip Says

Ask Skip lays out a no-BS roadmap for companies rushing to build a “creator strategy” without understanding what creators actually do. Creators aren’t just content producers, they’re businesses with their own audiences and leverage. To engage them, organizations need clear…

Warner Bros. Discovery is renaming Max back to HBO Max—because why not reverse course on your billion-dollar brand pivot two years later? It’s the latest move in a saga that’s less about strategy and more about corporate whiplash. Despite having…