Tag: SMB advertising

Walmart’s Vibe.co acquisition strengthens its push to make CTV a performance-driven retail media channel for SMBs. Vizio supplies the TV footprint, Vibe adds self-serve buying tools, and Walmart Connect provides commerce attribution, creating a stack designed to move streaming budgets…

Magnite has acquired streamr.ai, an AI platform that enables SMBs to create and launch video ads on streaming TV, in a move to unlock new advertising budgets and simplify campaign execution. The deal allows Magnite to offer white-labeled creative and…