Tag: sports bundling

NBCUniversal is considering launching a new cable sports channel that would repurpose Peacock’s live sports lineup, including NBA games under its new rights deal. The move runs counter to the company’s broader strategy of spinning off many of its cable…

Looper Insights found that a majority of U.S. consumers aren’t swayed by sports when choosing streaming services—56% said sports rights don’t impact their decisions, and only 14% are willing to pay for multiple subscriptions just for sports. The data challenges…