Fanatics has launched Fanatics Studios, a joint venture with OBB Media that will produce original sports and entertainment content. The studio begins with content partnerships in place across LA28, ESPN, WWE, and MLB. Led by Michael D. Ratner, the venture…
Apple TV ended 2025 with record-breaking engagement, up 36% in total viewing hours year-over-year, driven by Pluribus, F1, and A Charlie Brown Christmas. Despite continued silence on subscriber counts, Apple positioned Apple TV as a core part of its growing…
Premion and Advertiser Perceptions reveal that live sports is now central to Connected TV (CTV) ad strategies, with 78% of advertisers already participating and nearly 80% planning to boost spend. The study highlights live sports as more valuable than other…
ESPN’s takeover of NFL Media, part of a broader deal granting the NFL a stake in the network, could receive regulatory approval as early as April, according to Front Office Sports. The timing is critical, as ESPN is set to…
FIFA has named TikTok its official "Preferred Platform" for the 2026 World Cup, marking the first time a social media platform has received such a designation. The deal includes live match footage, press conferences, training updates, and creator-led content, aiming…
NBCUniversal is expanding Peacock’s interactive sports streaming features for the 2026 Milan Cortina Winter Olympics and NBA All-Star Weekend. New mobile-optimized experiences—Rinkside Live for hockey and figure skating, and Courtside Live for basketball—will let users toggle between curated camera angles…
Netflix has expanded its partnership with WWE, becoming the exclusive U.S. home for WWE’s video library, including past Premium Live Events like WrestleMania and SummerSlam, along with original programming and documentaries. This deal follows the expiration of WWE’s five-year agreement…
Main Street Sports Group, owner of FanDuel Sports Networks, is on the brink of collapse unless a sale to DAZN materializes, threatening local broadcast deals for 30 MLB, NBA, and NHL teams. The NBA and MLB have contingency plans in…
Main Street Sports is on the verge of shutting down if a sale to DAZN isn’t finalized by January, potentially returning local broadcast rights for 30 teams across MLB, NBA, and NHL back to the leagues. The collapse would leave…
Netflix has struck a multiyear, eight-figure annual deal with Barstool Sports for exclusive video rights to top sports podcasts including Pardon My Take, The Ryen Russillo Show, and Spittin’ Chiclets. This move is part of Netflix’s broader strategy to challenge…
