Sports

DAZN is turning team-controlled NBA broadcasts into a repeatable direct-to-consumer product, with the Cavs and Spurs producing games while DAZN handles subscriptions and streaming. Matching pricing and tiers show DAZN is building a scalable local sports model, with conversion and…

Roku is turning its NWSL discovery relationship into an owned sports business, taking exclusive rights to eight Sunday Night matches in 2026 and 25 in 2027. The deal gives Roku live inventory it can promote, monetize and measure across its…

DAZN is acquiring EverPass Media, giving it commercial distribution infrastructure for U.S. bars, restaurants, hotels and casinos, including exclusive commercial access to NFL Sunday Ticket. The deal expands DAZN’s U.S. sports stack across consumer streaming, rights-holder platforms through ViewLift and…

Golf Channel is using Big Break x Good Good to bring a younger creator-driven audience into GolfPass, its future DTC service and Versant’s broader golf portfolio. The premiere delay shows the other side of that bet, with Good Good’s outside…

TikTok’s 3.4 million views for Amanda Serrano’s championship fight show how quickly the lines between social, streaming and live sports are disappearing. TikTok can now move users from discovery to full-event consumption inside the same product, giving rights holders another…

Disney is raising ESPN Unlimited from $29.99 to $31.99 per month on September 17 while keeping the Disney+, Hulu, ESPN Unlimited bundle at $35.99, leaving just a $4 gap between standalone ESPN and the broader bundle. The pricing makes standalone…

Amazon's $2 billion Latin America investment will use local originals and live sports to drive audiences into Prime Video while expanding third-party subscriptions, rentals and purchases. By controlling discovery, billing and checkout, Amazon can monetize that traffic through advertising, Prime…

Apple, Meta and Cosm are testing immersive sports experiences that could give leagues and other rights holders a new layer of inventory to reserve, package and sell separately from conventional broadcasts. The opportunity depends on contract language, but immersive, volumetric…

The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions,…

Fanatics is set to become an official NFL sportsbook after DraftKings, FanDuel and Caesars let their deals expire, giving the league a new partner willing to absorb the rising cost of Genius Sports data required for NFL sponsorship access. The…