Tag: sports tech

Amazon has partnered with FanDuel to introduce real-time bet tracking and live odds overlays during NBA games on Prime Video, offering a deeper, personalized viewing experience. Unlike NBCU’s traditional advertising deal with DraftKings, which secures media inventory across major sports…

Underdog Sports is partnering with Crypto.com to launch sports prediction markets in 16 states, including several where traditional sports betting is banned. Enabled by Crypto.com’s CFTC-registered trading platform, the move lets users trade event contracts across major sports, positioning Underdog…

Fantasy Life has raised $7 million in a funding round led by LeBron James and Maverick Carter’s LRMR Ventures to transform into a fully-integrated fantasy football platform. Central to the shift is its acquisition of Guillotine League, a high-engagement, survival-style…

The NHL has signed a multiyear global tech partnership with Sony, naming it an Official NHL Technology Partner. The collaboration expands the use of Sony’s Hawk-Eye tracking tech and Beyond Sports’ animated data visualizations to enhance fan engagement and operational…

NESN has partnered with ViewLift to power a summer relaunch of NESN 360, enhancing its DTC platform with better streaming infrastructure and fan engagement tools. This move follows a strong performance across digital and linear platforms, with a 204% YoY…

Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…