Disney+ is expanding its KeSPA partnership to stream a broader slate of Korean and pan-Asian esports events globally, starting with Esports Championships Asia Jinju 2026 and extending through national team programming and the 2026 League of Legends KeSPA Cup. The…
Tubi and TikTok are turning creator traction into a formal development pipeline for long-form AVOD programming. The Creatorverse Incubator gives Tubi a faster, lower-risk way to build scripted and unscripted shows around pre-validated creator IP, while TikTok adds both audience…
Netflix's sequel to KPop Demon Hunters shows it's turning a breakout animated hit into a long-term franchise with value across streaming, theatrical, music, and awards. Netflix also locked in directors Maggie Kang and Chris Appelhans with an exclusive multiyear deal,…
Netflix is turning an Atlético Madrid match into a marketing activation for Peaky Blinders: The Immortal Man, transforming the club’s stadium into an immersive promotion during the March 14 game against Getafe CF. Kirby highlights how Netflix is tapping live…
From the Archives revisits how Amazon introduced Amazon Channels in 2015 to address the growing fragmentation of streaming by allowing Prime Video users to subscribe to third-party services directly within Amazon’s interface. The model positioned Amazon as a subscription aggregator,…
Apple’s expanding Apple TV’s distribution by allowing Roku users to subscribe directly inside The Roku Channel using Roku Pay, letting viewers sign up and watch Apple’s originals, films, documentaries, and live sports without downloading the standalone Apple TV app. The…
OpenAI partnered with Reliance to integrate AI powered conversational search into JioHotstar, enabling multilingual text and voice discovery across live and on demand content. The deal also brings JioHotstar recommendations directly into ChatGPT, creating a two way discovery layer. The…
Fubo ended Q4 2025 with 6.2 million North American subscribers, about 100,000 fewer than before its Hulu + Live TV merger. The company posted a $96.3 million pro forma loss on $1.5 billion in revenue, with individual performance hidden by…
Netflix is solidifying Brazil as a strategic hub in Latin America by opening a dedicated São Paulo headquarters and pre-licensing domestic streaming rights to the Oscar-nominated film The Secret Agent. This approach emphasizes precision over scale, investing heavily where cultural…
Major League Soccer has signed a multi-year partnership with Polymarket to integrate prediction markets directly into its fan experience. This move embeds real-time, data-driven fan sentiment and probability markets into MLS's digital platforms, shifting prediction markets from the periphery to…
