Partnerships

Amazon’s turning Prime Video into the app store for local sports, letting teams sell subscriptions or bundle games with Prime while Amazon handles billing, accounts and distribution. The model positions Prime Video as the storefront for fragmented local sports without…

Netflix turned a six-hour exclusive window for Grand Theft Auto VI: An Extended Look into its most-watched English-language movie of the week, generating 31.1 million views. The launch shows Netflix can turn major third-party product reveals into high-demand programming without…

Roku's updating its Distribution Agreement to give approved publishers more flexibility to sell ads and offer subscriptions inside Roku-owned services without maintaining standalone apps. The changes strengthen Roku's role across discovery, billing, distribution, and monetization while raising its fee on…

NBCUniversal is launching Universal+ in Japan exclusively through U-Next, giving it immediate access to more than five million paid subscribers without building a standalone local streaming service. The partnership trades some customer control for local scale while expanding NBCU’s monetization…

YouTube and Amazon are making creator video shoppable, with YouTube controlling discovery and Amazon handling checkout, fulfillment and customer data. The model gives media companies a simple way to test video commerce while highlighting Amazon's advantage if it extends the…

Golf Channel is using Big Break x Good Good to bring a younger creator-driven audience into GolfPass, its future DTC service and Versant’s broader golf portfolio. The premiere delay shows the other side of that bet, with Good Good’s outside…

Netflix is considering distributing services like Peacock and Fox One inside its app, potentially turning its roughly 330 million subscription households into a storefront for the broader streaming market. The model could let Netflix monetize discovery, billing, and customer acquisition…

Disney is bringing Dhar Mann Studios into its content ecosystem with a 20-episode order that gives Disney+ access to a high-volume, creator-led production model built around faster development, frequent releases, and rapid audience feedback. The deal could give Disney a…

Charter Communications has closed its $34.5 billion combination with Cox, adding 5.9 million internet customers and giving Spectrum a much larger base to cross-sell mobile, streaming and video products. The added scale also strengthens Charter’s leverage with programmers as broadband…

Jackbox is testing a cloud-streamed smart TV service that turns its party-game catalog into an always-available living-room product, with free ad-supported games and a broader subscription offering planned. The model gives Jackbox recurring revenue opportunities across advertising and subscriptions, creates…