Tag: streaming CPMs

Advertising

The NBA Changed Networks. The Ad Money Changed Screens

The Streaming Wars Staff

August 19, 2026

The NBA’s media-rights reset redirected advertiser spending toward streaming, with Guideline estimating a record $2.1 billion in 2025-26 NBA ad spending and streaming capturing 41% of the total. Amazon, NBCUniversal and Disney can now monetize those rights across advertising, subscriptions,…

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