Tag: streaming media

The White House launched Trump TV, a 24/7 YouTube feed of administration-produced programming, as major networks suspended pooled video coverage after CNN was blocked from completing its assigned pool duty. The channel gives the administration control over production, editing and…

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

Annual wraps have become one of the most effective retention tools in media, not for their shareability, but for how they reframe user behavior into identity and habit. The missed opportunity for most media companies isn’t the lack of flashy…

Andrew Wamugi analyzes Apple's cautious approach to acquiring sports media rights, contrasting it with competitors like YouTube, Amazon, and Netflix, and questioning its commitment to live sports. Despite notable investments in Major League Soccer and Major League Baseball, Apple has…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…