Tag: streaming retention

Kirby explains why video podcasts are becoming retention infrastructure for streaming as companies chase cheaper ways to drive habit, ad inventory, and creator-led loyalty. The format can pull recurring weekly hours into owned ad systems, but streamers risk killing the…

Spotify just launched group chats, but this isn’t about going social. It’s a calculated move to keep listening, sharing, and conversation in one place, and it could quietly reshape how users stick with the app. The feature doesn’t scream for…

Recurly's latest State of Subscriptions report shows streaming’s growth era has shifted from acquisition to retention. With most consumers already subscribed to 1–4 services and churn driven by low usage rather than cost, the new metric for success is minimizing…

Netflix beat Q4 expectations on revenue and earnings, but the stock dipped due to cautious Q1 guidance. Wall Street's reaction missed the bigger picture: Netflix's real strength lies in retention, not subscriber growth. With industry-leading churn under 2%, Netflix's content…

Gracenote’s Tyler Bell explores how fragmentation is overwhelming viewers and degrading the overall streaming experience. Despite a flood of content and high engagement, discovery issues are fueling churn, cutting into ad revenue, and undercutting monetization across the board.

Ask Skip reframes churn-risk users as “tourists” who validate a platform’s content strategy by paying full price for single-show access and leaving satisfied. These high-ARPU viewers aren’t loyalty risks, they’re proof that hits drive real revenue without marketing overhead. Instead…

Family content has become a critical driver of both box office performance and streaming platform engagement, according to new research from Ampere Analysis and others. Studios are leaning into theatrical-first strategies for big-budget family titles, while streamers rely heavily on…

The Golden Globes will introduce a podcast category in 2026, spotlighting the format’s growing influence in the Creator Economy and its appeal to both talent and major streaming platforms. Podcasts tied to popular IPs, such as “The Office” and “Seinfeld,”…