Apple's new App Store subscription bundling framework gives developers the ability to partner with other developers and offer discounted subscription packages, extending a strategy that's long been used across streaming to improve retention and increase customer lifetime value. The addition…
Streaming TV’s ad premium exists because the open web made advertisers paranoid. Bots, junk impressions, murky supply paths, and volume-first incentives turned digital measurement into a trust problem, and premium streaming gave buyers a cleaner place to put brand dollars.…
Netflix is doubling down on its streaming-first film strategy, with Dan Lin saying the company won't work with filmmakers who require traditional theatrical releases. Netflix is instead prioritizing mid-budget comedies, rom-coms, and literary adaptations that fit subscription-driven economics. While select…
Streaming leverage is shifting toward companies that control discovery, identity, billing, ad infrastructure, measurement, and the customer relationship. Content still matters, but it’s becoming less powerful without demand control, especially as ad-supported plans, bundles, AI, creator platforms, and cross-platform IP…
Paramount Skydance has launched Paramount Games Studio, bringing Skydance Interactive, Skydance New Media, and Paramount’s gaming operations into one in-house division. The move signals David Ellison wants gaming treated as a core business, not just an IP licensing arm, with…
Short form won't kill long form, but it’s changing what long form needs to do. Short form now drives discovery, frequency, and habit formation, while long form still builds attachment, franchise value, and subscription justification. The real advantage sits with…
Basics of Streaming breaks down how QA and QC protect streaming quality before content ever reaches viewers. These pipelines validate content, apps, devices, DRM, ads, localization, and live events, making quality management a core business function tied to trust, monetization,…
Entertainment’s next power shift will come from control of demand, not content production. As creation gets cheaper and supply expands, leverage will move toward companies that own discovery, customer relationships, monetization, and trust. Content still matters, but attention, data, and…
From the Archives revisits how Pandora's Music Genome Project helped lay the groundwork for modern recommendation engines by turning content discovery into a scalable product feature. Through manually analyzing songs across hundreds of attributes and building personalized radio experiences around…
Antenna's latest data shows ad-supported streaming has become the industry's primary growth engine, driving most new subscriber additions and nearly four-fifths of net growth over the past two years. With retention rates nearly identical to ad-free plans and most growth…
