Tag: The Take

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

Kirby breaks down the post-Streaming Wars era, where the battle isn't about having content but about owning IP that commands loyalty and spawns ecosystems. Gaming franchises like Call of Duty represent the new gold standard, built-in audiences, limitless extensions, and…

EverPass Media has officially landed ESPN+ as a commercial distribution partner, cementing its role as the go-to aggregator for streaming sports in bars and other public venues. Starting this October, ESPN+ will join Amazon, YouTube, Peacock, and Paramount+ on the…

Streaming overtook linear TV in May 2025 for the first time, reaching 44.8% of all U.S. TV usage according to Nielsen. Cable and broadcast fell to a combined 44.2%, marking a major industry milestone. FAST platforms gained ground while services…