Tag: theatrical exhibition

Kirby reframes IMAX’s potential sale around something far more valuable than screens: the power to make audiences care enough to leave the house. IMAX has turned premium theatrical into a status signal, giving studios a format that can add urgency,…

Box office is surging in 2026, with attendance and ticket sales hitting post-pandemic highs. It points to a tight run of major releases driving consistent traffic across audiences, with more big titles still on deck. But there’s more going on…