Hasbro’s Sixth Wall positions character behavior as a new licensing category, giving partners access to governed AI versions of IP like Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and Clue characters. The bigger play is that Hasbro’s not just…
Netflix is doubling down on its streaming-first film strategy, with Dan Lin saying the company won't work with filmmakers who require traditional theatrical releases. Netflix is instead prioritizing mid-budget comedies, rom-coms, and literary adaptations that fit subscription-driven economics. While select…
Paramount Skydance has launched Paramount Games Studio, bringing Skydance Interactive, Skydance New Media, and Paramount’s gaming operations into one in-house division. The move signals David Ellison wants gaming treated as a core business, not just an IP licensing arm, with…
Comcast’s £5 billion Universal UK Resort bet may look like a theme park investment, but it’s really a bigger signal about where media value is moving. As streaming gets more crowded, broadband slows, and pay TV keeps shrinking, Comcast’s using…
Kirby reframes IMAX’s potential sale around something far more valuable than screens: the power to make audiences care enough to leave the house. IMAX has turned premium theatrical into a status signal, giving studios a format that can add urgency,…
Amazon MGM Studios and AWS have launched a GenAI Creators’ Fund alongside Project Nara, an internal AI production platform that supports video generation, editing, workflow management, and collaboration across productions. The move positions Amazon as one of the first major…
Spotify is adding more than 650 narrated magazine articles from publishers including Rolling Stone, The Atlantic, and Variety as part of its push to expand beyond music and podcasts into a broader spoken-word ecosystem. The move strengthens Spotify’s engagement strategy…
Roku's redesign turns its TV operating system into a more aggressive discovery and advertising platform, using personalized recommendations and subscription prompts to influence viewing behavior before users enter streaming apps. As streaming fragmentation grows, Roku’s betting control over discovery and…
Universal Music Group's renewed deal with TikTok highlights how major labels are pushing platforms to tighten AI music moderation, attribution, and rights enforcement as generative music scales. The agreement, alongside UMG’s separate AI-focused licensing approach with Spotify, shows the industry…
Disney’s new Hulu integration features move the company closer to making Disney+ its main streaming hub. Bundle subscribers can now sync watch history, recommendations, watchlists, and Continue Watching activity across Disney+ and Hulu, while eligible Hulu-only users can access Disney+…
