Tag: video podcasting

Spotify’s video podcast partner program is gaining traction among independent creators with lucrative direct payouts, but podcast networks are holding back due to the lack of support for dynamic ads on subscriber-only content. Networks prioritize dynamic ad revenue through tools…

YouTube has quietly become the world’s largest podcast platform, with 1 billion monthly podcast viewers—far outpacing Spotify (100 million) and Apple Podcasts. Unlike traditional podcast platforms, YouTube’s video-first approach is redefining the format, forcing creators to prioritize visuals for discovery…

Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…