Tag: workflow automation

AI spending across media companies is heading into a tougher phase as 2027 budgets force teams to prove that automation lowers unit costs, increases output, improves monetization, or reduces rework. AI ROI will increasingly depend on workflow redesign, clean metadata,…

Cineverse’s acquisitions of IndiCue and Giant Worldwide helped drive fiscal first-quarter revenue up 175% to $30.6 million and pushed tech-related businesses above 60% of total revenue. Matchpoint now has to turn that acquired scale into stronger margins by automating workflows,…

Basics of Streaming explains how MAM and CMS systems work together to turn media assets into streaming products, with MAM handling versions, workflows, and storage while CMS manages metadata, rights, merchandising, and distribution. Their value depends on tight synchronization through…

Netflix’s use of generative AI across roughly 300 titles shows how deeply it’s embedded the technology into production and post-production workflows. The bigger story is economic: lower costs, faster global delivery, and more monetizable assets from every title.

The NFL’s AI-assisted scheduling shows how sports leagues are evolving into programmable media companies, where scheduling now drives monetization, distribution, advertising, and global audience strategy. The piece argues that operational infrastructure, not just media rights, will determine competitive advantage in…

AI is giving media companies near-infinite execution capacity across localization, marketing, personalization, and content packaging, but it's also creating significantly more coordination complexity and infrastructure costs. As content generation scales, competitive advantage may shift toward companies that can efficiently manage…

Artificial intelligence is removing many of the operational constraints that historically limited how fast media companies could scale, package, localize, and distribute content. But as execution becomes easier and more abundant, the piece explores why the next major competitive advantage…

Kirby explains that the media industry’s biggest constraint isn’t AI or labor, it’s fragmented workflows that were never designed to support today’s multi-model distribution environment. AI’s real impact is accelerating high-friction steps like metadata, packaging, and publishing, which exposes bottlenecks…

Kirby argues that calling yourself an AI company has become meaningless shorthand that obscures what your company actually does, forcing buyers to work harder to understand real value and differentiation. AI isn’t the story. Companies that clearly explain how they…

Amazon Web Services is moving deeper into live sports production with Elemental Inference, an AI system that automatically reframes live and on-demand broadcasts into vertical video and generates highlight clips within six to 10 seconds of latency. Fox Sports and…