Business

Netflix has struck a global, multi-year marketing deal with AB InBev, bringing major beer brands like Budweiser, Stella Artois, and Corona into Netflix originals and live events through title sponsorships and deep content integrations. The deal goes beyond traditional ads,…

Kirby argues that live sports is no longer just content; it’s the core of streaming’s next business model. Services are shifting from cable replicas to fully integrated ecosystems that blend live events with interactivity, betting, and commerce to drive engagement.…

Kirby breaks down the post-Streaming Wars era, where the battle isn't about having content but about owning IP that commands loyalty and spawns ecosystems. Gaming franchises like Call of Duty represent the new gold standard, built-in audiences, limitless extensions, and…

Disney, Warner Bros. Discovery, and Universal Pictures have sued Chinese AI firm MiniMax for allegedly using their copyrighted characters in its Hailuo AI product without permission. The studios claim the tool generates and promotes characters like Darth Vader, Superman, and…

Roku has expanded its OS footprint with the Aurzen D1R Cube, the first projector to run Roku TV. The move positions Roku in a device category long dominated by Google TV and aligns with its broader strategy to grow platform…

TV adaptations are outperforming traditional game updates in reactivating and retaining players, with Ampere Analysis showing series like Fallout and The Last of Us driving massive spikes in user engagement. These shows act less like marketing and more like strategic…

Netflix pulled in 41.4 million viewers (Live+1 AMA) for Terence Crawford’s victory over Canelo Álvarez, making it the most-watched men’s championship boxing match this century. The fight peaked at 24 million concurrent streams and reached the number one spot on…

Paramount Skydance is preparing a takeover bid for Warner Bros. Discovery, igniting speculation of a larger bidding war that could reshape the entertainment industry. Warner Bros. Discovery stock surged nearly 30 percent on the report, while Paramount shares rose more…

Basics of Streaming breaks down the evolving landscape of OTT monetization, distinguishing between how money is made (business models) and how content is delivered (distribution models). With the rise of hybrid strategies combining SVOD, AVOD, FAST, microtransactions, and bundling, the…

EverPass Media has officially landed ESPN+ as a commercial distribution partner, cementing its role as the go-to aggregator for streaming sports in bars and other public venues. Starting this October, ESPN+ will join Amazon, YouTube, Peacock, and Paramount+ on the…