Roku sits at the center of a broader push by retailers, media companies and ad-tech firms to control more of the TV interface, from discovery and subscriptions to advertising, data and payments. Walmart, Amazon, Best Buy and The Trade Desk…
Bango, Paramount, and AT&T show how growth gets more profitable when companies can reuse infrastructure, systems, and customer relationships they’ve already paid for. The real leverage comes from adding revenue without adding another stack, vendor, workflow, or team.
Paramount’s $6 billion-plus synergy plan now has to work around protections for theatrical output, production spending, studio lots, and cable negotiations, putting more pressure on duplicated corporate and technology operations. With roughly $79 billion of net debt expected at closing,…
Infillion, Best Buy and Google show how expensive it’s getting to connect CTV ads with store visits and sales. Closed-loop measurement can help win more ad spend, but sellers that don’t own the necessary purchase, location and identity data have…
From the Archives revisits TV Guide’s push to own the interface viewers used to decide what to watch, turning navigation into valuable real estate for advertising, promotion and transactions. That same battle now plays out across connected TV, where home-screen…
Paramount secured a settlement with California and 11 other states that would clear its $110 billion Warner Bros. Discovery acquisition, pending court approval. The deal locks in theatrical output, U.S. production spending, and separate cable negotiations, but it doesn't require…
Infillion is acquiring Foursquare to connect MediaMath’s ad delivery with location and purchase data, giving advertisers a clearer view from impression to store visit to sale. The deal strengthens Infillion’s measurement stack as independent ad-tech platforms compete with retail media…
Paramount’s $110 billion Warner Bros. Discovery deal is getting support from an AI-powered campaign pressuring California Attorney General Rob Bonta, including software that turned one anti-merger submission into a pro-merger letter. The push comes before October 1, when closing delays…
Flipboard's acquiring Graze to let creators, publishers and communities build and monetize their own social feeds, with curators keeping 70% of ad revenue. The deal gives media companies more control over the discovery layer they currently rely on platforms like…
DAZN is acquiring EverPass Media, giving it commercial distribution infrastructure for U.S. bars, restaurants, hotels and casinos, including exclusive commercial access to NFL Sunday Ticket. The deal expands DAZN’s U.S. sports stack across consumer streaming, rights-holder platforms through ViewLift and…