Research firm Parks Associates has announced the launch of its new Strategic Consulting Unit, aimed at providing tailored insights and strategies for companies in the connected home and business ecosystems. With almost forty years of data, industry expertise, and a vast network of industry relationships, Parks Associates is uniquely positioned to support businesses in navigating market disruptions and identifying growth opportunities.
“We are excited to expand our services with the launch of our Strategic Consulting Unit,” said Elizabeth Parks, President and CMO of Parks Associates. “As the technology landscape becomes increasingly complex, businesses need more than just data – they need independent insights that drive results. Our unit will provide customized strategies and analysis to help companies stay competitive and achieve their business goals.”
The new unit will offer various services to support businesses in the connected tech market, including technology assessments, custom market analysis, strategic planning, competitive benchmarking, workshops and training, and marketing and PR guidance. These services will be based on Parks Associates’ industry-leading data and analysis in areas such as broadband and mobile, smart home, streaming and pay TV, connected health, energy management, and multifamily property technologies.
Jennifer Kent, VP of Research at Parks Associates, emphasized the value of the company’s extensive research coverage and network in supporting the new consulting offerings. “Our unparalleled data capabilities, combined with our strategic consulting services, will provide our clients with the insights they need to take their business to the next level,” she said.
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