FTC Says Amazon Used ROAS to Raise Search-Ad Prices Up to 250%, Putting Its AI-Managed CTV Pitch Under Scrutiny
The Streaming Wars Staff
Amazon faces allegations from the FTC and 22 states that it used advertisers' ROAS to impose hidden search-ad surcharges of up to 250% above auction-calculated prices. Amazon disputes the claims, which raise pricing transparency and measurement concerns as its AI-managed…
