Tag: ad innovation

Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…