Tag: ad innovation

Kirby explains that advertising’s reliance on reach and impressions no longer reflects how people actually consume media, as attention now shifts across fragmented, intent-driven states. He explains that brands are responding by building narrative-driven systems designed for repeat engagement, where…

Walmart is expanding its AI-powered advertising tools, rolling out sponsored prompts in its Sparky shopping assistant and beta-testing campaign automation features in its Marty platform. These AI tools aim to simplify and personalize ad experiences for both consumers and advertisers,…

Ask Skip tackles why interactive ads haven’t scaled despite Hulu’s decade-old success with the format. The answer: structural laziness, misaligned incentives, and a lack of real UX innovation across most platforms. The tech exists—what’s missing is the will to build…

Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…

FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…