Tag: adtech

CTV1 Media Services and Origin are modernizing FAST advertising. CTV1 is pushing an open watermarking standard to fight fraud and unify ad measurement across platforms. Origin's tools, Aperture and Slingshot, personalize and localize ads with interactive elements, aiming to replace…

Tencent reported Q3 2025 revenue of RMB192.9 billion ($27.1 billion), up 15% year-over-year, driven by strength in gaming and AI-powered advertising. Gaming revenue surged across domestic and international markets, with hits like “Delta Force” and mobile “Valorant” fueling growth. AI…

CTV is underperforming not because of the medium itself, but because marketers are applying outdated, performance-driven strategies that ignore the brand-building nature of TV. Despite claiming brand awareness as a primary goal, most campaigns are optimized around click-throughs and conversions,…

The FTC has approved Omnicom’s $13.5 billion acquisition of Interpublic Group, with a rare 10-year consent order banning politically motivated ad steering without client direction. This federal oversight on brand safety marks a turning point for the ad industry and…

Amazon’s new partnership with Roku lets advertisers buy Roku inventory via Amazon’s DSP, dramatically boosting Amazon’s living-room reach and signaling a major power shift in CTV. The deal strengthens both companies' positions while undercutting competitors like The Trade Desk and…

The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…