Tag: AI in advertising

Basics of Streaming breaks down how interactive advertising is reshaping monetization in the OTT space. By letting viewers choose, shop, or engage directly within streams, platforms like Amazon, Hulu, Roku, and YouTube are turning ads into active experiences that drive…

The Trade Desk reported 18% year-over-year revenue growth to $739 million in Q3, with net income rising to $116 million, fueled by innovations on its Kokai platform and strong demand for data-driven ad solutions. The company maintained over 95% customer…

Magnite has acquired streamr.ai, an AI platform that enables SMBs to create and launch video ads on streaming TV, in a move to unlock new advertising budgets and simplify campaign execution. The deal allows Magnite to offer white-labeled creative and…

The Trade Desk delivered a solid Q2 with 19% YoY revenue growth, strong margins, and steady Q3 guidance, while also announcing a new CFO and adding AI-heavy expertise to its board. Despite the fundamentals, Wall Street hammered the stock, sending…

WPP CEO Mark Read says AI is “totally disrupting” the advertising industry, as generative tools reshape content creation and campaign execution. In an interview following his resignation announcement, Read pointed to WPP’s AI platform—already used by 50,000 employees—as part of…

YouTube pulled in $8.93 billion in ad revenue in Q1 2025, marking a 10% YoY jump and helping push Alphabet to its most profitable quarter ever, with $90.23 billion in total revenue and $34.54 billion in net income. YouTube’s ad…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…

Business Insider has reported ad-industry insiders’ views on Omnicom’s $13.25 billion bid to acquire IPG, sparking speculation of further consolidation in the $70 billion advertising sector. The merger reflects pressures from concentrated ad spending by tech giants, AI disruptions, and…

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…