Tag: Amazon Advertising

YouTube and Amazon are making creator video shoppable, with YouTube controlling discovery and Amazon handling checkout, fulfillment and customer data. The model gives media companies a simple way to test video commerce while highlighting Amazon's advantage if it extends the…

Last week underscored that distribution, discovery, and monetization systems have become the most valuable assets in streaming, not the content itself. Roku, DAZN, ESPN, Netflix, Amazon, and YouTube all made moves to control the viewer entry point, compress decision-making, and…

Amazon reported Q1 2026 earnings that beat expectations with $181.5 billion in revenue and $2.78 EPS, driven by strong growth across AWS, advertising, and subscriptions. AWS surged 28%, giving Amazon more capacity to fund media investments, while advertising jumped 24%…