Tag: Amazon DSP

Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Spotify beat Q3 2025 expectations with revenue up 7% to €4.27 billion and net income of €899 million, reversing a loss from the prior year. The company added 5 million Premium subscribers for a total of 281 million, and monthly…

Netflix has partnered with Amazon to offer its global ad inventory through Amazon's DSP, giving marketers easier access to Netflix ad slots in 12 countries starting Q4 2025. The move expands Netflix’s programmatic reach and further consolidates Amazon’s growing role…

Roku delivered a surprise Q2 profit of $10.5 million on $1.11 billion in revenue, beating expectations and raising full-year guidance. Platform revenue jumped 18 percent on the strength of video advertising and the Frndly TV acquisition. The company launched a…

Disney is integrating shoppable storefronts into Disney+, Hulu, and ESPN+, allowing users to buy products tied directly to the content they're watching. The initiative, built with Shopsense and Gopuff, expands Disney's retail media strategy and aims to enhance ad personalization…

Disney and Amazon have partnered to integrate Disney's DRAX with Amazon's DSP, enabling advertisers to buy premium CTV inventory across Disney+, ESPN+, and Hulu. This integration will allow brands to leverage Amazon’s consumer data and Disney’s audience signals for more…

Roku and Amazon are partnering to unify their CTV ad inventory, offering advertisers access to 80% of the U.S. market via Amazon DSP. This collaboration enables deterministic targeting and cross-platform viewer recognition through a new identity resolution service. Roku benefits…

Future of TV Briefing explores how Amazon and Google are turning up the pressure on The Trade Desk by offering advertisers discounts and credits to buy third-party CTV inventory through their own DSPs. While the incentives are relatively small, they…