Tag: Amazon DSP

Roku sits at the center of a broader push by retailers, media companies and ad-tech firms to control more of the TV interface, from discovery and subscriptions to advertising, data and payments. Walmart, Amazon, Best Buy and The Trade Desk…

Netflix is making premium CTV access a bigger competitive advantage for Amazon DSP, The Trade Desk, DV360 and Yahoo as it expands programmatic buying across pause ads, live inventory, audience targeting and new deal tools. Supported DSPs can keep more…

CTV’s next phase of advertising growth depends on expanding beyond large national brands and making TV buying viable for smaller performance advertisers. Amazon, Roku, Netflix and Walmart are lowering campaign minimums, expanding self-service and programmatic access, automating creative, and improving…

Netflix nearly doubled its 2026 upfront advertising commitments as its ad-supported audience grew to more than 250 million monthly active viewers globally. Strong demand for live programming, including sold-out sponsorships for the 2027 FIFA Women’s World Cup, shows Netflix is…

TSW sees Amazon and Walmart turning streaming ads into a commerce land grab. By controlling identity, buying, attribution, and transactions, both retailers could reduce streaming services to inventory suppliers while keeping the advertiser relationship and more of the margin.

Fox’s latest earnings reinforced how central Tubi has become to the company’s long-term streaming strategy as digital advertising and connected TV growth increasingly offset pressure in the traditional television business. The quarter highlighted Fox’s disciplined approach to streaming, focusing on…

Amazon has launched location-based interactive video ads on Prime Video, enabling advertisers to tailor national campaigns with local relevance down to ZIP code-level variations. The format lets brands create interactive CTAs like “Send to Phone” and customize landing pages per…

Spotify beat Q3 2025 expectations with revenue up 7% to €4.27 billion and net income of €899 million, reversing a loss from the prior year. The company added 5 million Premium subscribers for a total of 281 million, and monthly…

Netflix has partnered with Amazon to offer its global ad inventory through Amazon's DSP, giving marketers easier access to Netflix ad slots in 12 countries starting Q4 2025. The move expands Netflix’s programmatic reach and further consolidates Amazon’s growing role…

Roku delivered a surprise Q2 profit of $10.5 million on $1.11 billion in revenue, beating expectations and raising full-year guidance. Platform revenue jumped 18 percent on the strength of video advertising and the Frndly TV acquisition. The company launched a…