Tag: app-less distribution

Roku is turning Premium Subscriptions into a broader wholesale distribution business, using its home screen, discovery surfaces, and billing infrastructure to sell more than 30 discounted streaming bundles. The strategy gives Roku more ways to monetize viewer intent while giving…

Roku's updating its Distribution Agreement to give approved publishers more flexibility to sell ads and offer subscriptions inside Roku-owned services without maintaining standalone apps. The changes strengthen Roku's role across discovery, billing, distribution, and monetization while raising its fee on…