Tag: audience behavior

Ask Skip challenges the assumption that creators are here to save streaming, arguing instead that they’re reshaping it. As platforms scramble to integrate creator-driven content, they overlook the fact that creators aren’t content providers, they’re business models with built-in audiences.…

Kirby reiterates that YouTube is TV, arguing the platform has already redefined what television means by becoming the most-watched service on actual TVs in the U.S. The resistance, he contends, isn’t about viewer behavior, it’s about preserving outdated compensation models…

LightShed Partners reported a 7% decline in Hollywood’s Q4 2025 box office revenue compared to Q4 2024, with figures still 30% below 2019 levels. Despite a modest 2% gain through November, the data points to a lasting shift in consumer…

Ask Skip confronts the tough state of the media industry, layoffs, mergers, and AI upheaval, with a reminder of what still matters. Despite the chaos, Skip argues that talent, honest audience feedback, real brands, and scrappy leadership remain key assets.…

Kirby takes over Ask Skip this week to call out how today’s TV ratings miss huge swaths of audience behavior. Popular metrics like Nielsen’s The Gauge and eMarketer’s stats don’t account for mobile, global, or short-form viewing—leaving out platforms and…

YouTube pulled back the curtain at VidCon, explaining that its recommendation engine is built around the viewer, not the video. Executives clarified that multiple algorithms — specific to formats like Shorts, livestreams, and shopping — tailor suggestions based on user…

Paramount+ is exploring a partnership with another streaming service, with WBD’s Max as a strong contender. This move comes as the streaming industry sees increased consolidation efforts. Recent data from Parrot Analytics shows that despite only a 0.9% title overlap,…