Tag: audience data

From the Archives revisits how Samsung TV Plus turned Samsung’s smart TV installed base into a recurring media, advertising, and distribution business. By embedding FAST programming directly into Tizen, Samsung reduced customer acquisition friction while gaining control over discovery, ad…

Skip argues media quality is becoming more important as identity signals weaken, giving advertisers another way to value impressions based on attention, placement, clutter, frequency, audibility, fraud, and the surrounding viewing environment. Media quality can help buyers distinguish valuable inventory…

Disney+ is testing natural-language and voice search that turns a viewer’s immediate intent into customized content recommendations, while ESPN is using a related tool to connect sports questions with programming and other products. Disney can use those queries as a…

Streaming economics increasingly depend on who controls the interfaces, infrastructure, billing relationships, and discovery tools connecting audiences with premium content. YouTube, Amazon, HBO Max, Netflix, and DAZN are gaining leverage by owning customer setup, search, packaging, data, and the next…

HBO Max's testing Shorts and Ask HBO Max to help mobile viewers discover programming through personalized video clips and natural-language searches. The features could reduce time-to-play, increase title starts and saves, and give WBD stronger data on viewer intent.

Media companies need to treat demand creation as an operating discipline, measuring how recommendations, creative resonance, fan communities, interfaces, and commerce signals drive viewing, subscriptions, and purchases. Walmart’s connected-TV commerce strategy, streaming’s ad-yield pressure, Big Tech distribution deals, and Paramount’s…

Hollywood’s fight with Big Tech is shifting from a battle for screen time to a battle over control, as tech giants increasingly influence distribution, data, advertising, production tools, and the economics behind entertainment. The Everything Era is forcing studios to…

Basics of Streaming explains how TV operating systems like Roku OS, Fire TV, LG webOS, Samsung Tizen, Vizio SmartCast, and Android TV shape discovery, advertising, subscription billing, and data collection, making them powerful gatekeepers in streaming. The piece argues that…

Comscore has launched “The Scoreboard,” a new interactive platform aimed at making its media-measurement data more accessible to the public. Updated monthly, the site combines insights from TV viewership, social media, and box office trends to help users identify emerging…

Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…