Tag: brand partnerships

YouTube and creators like Dhar Mann are reshaping ad spending by offering brands measurable outcomes instead of just reach, turning content into a direct driver of traffic, engagement, and sales. Creator-led media operates as vertically integrated businesses that control production,…

Kirby looks at how Netflix is evolving from a content platform into a cultural operator, staging IP like Stranger Things as real-world fan events while embedding AI across ad creation, production, and personalization. The company is designing moments, not just…

Roblox launched a new licensing platform that streamlines IP use for creators by introducing a self-serve License Manager and catalog. The platform debuts with Netflix, Lionsgate, Sega, and Kodansha, allowing eligible creators to build games based on franchises like Stranger…