Tag: comscore

Kirby examines how record political ad spending is driving battleground CTV CPMs to $43 and pushing regular advertisers out of premium inventory. With streaming offering more options and national TV ad rates falling, local stations risk losing year-round advertisers once…

iSpot estimates automakers' national linear TV spending fell 14.8% to $1.1 billion through August 2026, while regional campaigns captured nearly 40% of linear budgets. The shift toward streaming and local targeting weakens networks' pricing leverage and puts pressure on streaming…

Comscore launched The Score Report, a monthly TV ad exposure measure showing broadcast and cable accounted for 77.7% of measured in-home exposure in August 2026, including virtual pay-TV ads. Streaming secured $17.2 billion in 2026–27 primetime upfront commitments, surpassing linear's…