Tag: consumer behavior

Consumers are demanding more comprehensive bundles that go beyond streaming to include lifestyle services like fitness, smart home, and niche subscriptions. New research from Horowitz and Bango reveals frustration with subscription complexity, pointing to growing interest in platforms that centralize…

Ad-supported streaming has become the dominant model across platforms like Netflix, Disney+, and Peacock, marking a major shift from the ad-free premium approach. According to Antenna, nearly half of all streaming subscriptions now include ads, with ad-supported tiers driving the…

Optimum has partnered with Bango to launch a white-labeled subscription management platform using Bango's Digital Vending Machine. The platform allows Optimum customers to manage, start, and stop streaming subscriptions like Disney Plus and Hulu, with more services to be added…

Studios like Disney and Universal have revived the 90-day theatrical window in 2024, aiming to boost perceived value, but the strategy is failing for most films. Delaying streaming releases doesn't generate demand unless the movie is already a cultural hit—something…

TiVo's latest “Smart TV Nation” report reveals that 55% of smart TV users prefer built-in streaming apps over external devices like dongles or set-top boxes. SVOD remains the top choice for viewing content, with 53% of all video watched via…

A Hub Entertainment Research survey shows households now use an average of 13 entertainment sources, the highest since the survey began, with younger audiences under 35 using 16 sources and families averaging 17. Despite the variety, only half of these…

The Streaming Wars report on the rising use of unlicensed streaming devices like Superbox and Prime Stream, which appeal to consumers frustrated by subscription costs and fragmented content. These devices highlight a critical challenge for the media industry, as they…

ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

Skip highlights the increasing frustration consumers feel with streaming platforms, as revealed by the Q2 2024 TiVo Video Trends Report. Viewers are abandoning bloated subscription models, and ad-supported streaming is emerging as the preferred option, with an 18% drop in…