Tag: Editorial Strategy

Ask Skip breaks down why brands are acting like content companies, arguing it's less about strategy and more about surviving in a fight for attention. With limited screen time and endless noise, content is the cheapest way to stay culturally…

Ask Skip calls out the overreliance on AI as a fix for content discovery, arguing it's a cop-out for the lack of programming strategy. AI can help organize and personalize, but it can't replace the need for editorial vision and…

Paramount has acquired Bari Weiss’s media startup The Free Press for $150 million and named her editor-in-chief of CBS News. The move gives Weiss control over CBS News while she continues to run The Free Press as an independent brand.…