Tag: engagement metrics

Netflix beat Q2 expectations with $11.1 billion in revenue and a record 34.1% operating margin, driven by price hikes, ad growth, and FX tailwinds. Despite not disclosing subscriber numbers, the company emphasized strong engagement, low churn, and growing international revenue,…

Ask Skip calls out the overuse of “hours watched” as a hollow engagement metric that rarely connects to real business outcomes. While streamers celebrate time spent, most fail to prove how it drives revenue, loyalty, or retention—especially when that time…