Tag: FAST services

Hub Entertainment Research reports that 72% of all U.S. TV viewing is now ad-supported, with streaming accounting for 42% of that time. Viewers increasingly see streaming as one of the best values in entertainment, ranking just behind vacations. While tolerance…

Horowitz Research’s 2025 survey shows streaming now accounts for 61% of weekly TV viewing, a sharp rise from 45% in 2024 and just 38% in 2020, while traditional TV viewing has dropped to 35%. Live content consumption is also shifting,…

Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…

Amazon's recent rebranding of Freevee channels to Prime Video Channels on Fire TVs suggests a potential shift in its streaming strategy, fueling speculation about the future of its free, ad-supported service, Freevee. This change could indicate that Amazon is considering…