Tag: gaming IP

Netflix and Riot Games have turned anime adaptations into high-leverage IP extensions that drive user engagement and monetization across platforms. Arcane and Devil May Cry boosted gameplay metrics, grew subscriber interest, and deepened fan investment, creating a transmedia feedback loop.…

Kirby breaks down the post-Streaming Wars era, where the battle isn't about having content but about owning IP that commands loyalty and spawns ecosystems. Gaming franchises like Call of Duty represent the new gold standard, built-in audiences, limitless extensions, and…

Gaming IP is rapidly becoming the centerpiece of media strategy, as platforms like Paramount, Netflix, and Amazon aim to turn fan-favorite titles like Call of Duty into multi-platform ecosystems that drive year-round engagement. New Bain data shows gamers spend more…

Paramount and Activision are teaming up to turn Call of Duty into a live-action film franchise, marking a major move into gaming IP for the newly restructured studio under CEO David Ellison. With 500 million copies sold and a 16-year…