Tag: generative AI

Netflix and Riot Games have turned anime adaptations into high-leverage IP extensions that drive user engagement and monetization across platforms. Arcane and Devil May Cry boosted gameplay metrics, grew subscriber interest, and deepened fan investment, creating a transmedia feedback loop.…

Adobe has partnered with YouTube to integrate its Premiere mobile app into the Shorts creation flow, enabling creators to edit and upload content directly from the YouTube app. The move supports both Adobe’s push into mobile content creation and YouTube’s…

Netflix is going all-in on AI, using it to power new ad formats, streamline production, and drive global scalability. Despite a surprise tax bill and an EPS miss, the company delivered its best ad sales quarter ever, doubling upfront commitments…

Fox Entertainment has taken an equity stake in Holywater, a Ukrainian vertical video startup known for AI-driven microdramas. As part of the deal, Fox will produce over 200 vertical titles for Holywater’s My Drama app and integrate Fox IP into…

Ay Yapim is debuting Castle Walls, its first AI-generated series, produced by its new Singapore-based subsidiary AI Yapim. The three-episode short series, inspired by Iran’s Alamut Castle and Ubisoft’s Assassin’s Creed Mirage, was fully developed using generative AI tools like…

Disney, Warner Bros. Discovery, and Universal Pictures have sued Chinese AI firm MiniMax for allegedly using their copyrighted characters in its Hailuo AI product without permission. The studios claim the tool generates and promotes characters like Darth Vader, Superman, and…

Roku is making a major push to expand streaming ad inventory by targeting small and medium-sized businesses (SMBs) with generative AI tools. CFO Dan Jedda said the company aims to grow from 200 major advertisers to 100,000, making ads more…

Magnite has acquired streamr.ai, an AI platform that enables SMBs to create and launch video ads on streaming TV, in a move to unlock new advertising budgets and simplify campaign execution. The deal allows Magnite to offer white-labeled creative and…

Warner Bros. Discovery has filed a lawsuit against Midjourney, accusing the AI image generator of infringing on its intellectual property by allowing users to create unauthorized images of iconic characters like Batman and Bugs Bunny. The studio joins Disney and…

Netflix has introduced a formal set of guidelines for using generative AI in its content production, emphasizing consent, copyright compliance, data security, and temporary use of AI-generated materials. The move comes after the streamer used GenAI tools to accelerate VFX…