Tag: generative AI

Skip argues AI video delivers the most value by cutting production costs across preproduction, VFX, post, localization, and marketing while leaving core creative decisions to humans. Its biggest near-term opportunity is making more projects economically viable, not replacing performers or…

IAB’s updated AI Transparency and Disclosure Framework gives advertisers a standardized way to flag AI-generated content that could mislead consumers about authenticity, identity or representation. Brands, agencies, ad tech platforms and publishers will now need systems to track AI use…

ByteDance and the Motion Picture Association have agreed to strengthen copyright and likeness safeguards across Seedance, TikTok, CapCut, Dreamina and other products as Hollywood pushes AI enforcement into the platforms themselves. The framework gives ByteDance room to keep advancing generative…

Spotify will begin labeling synthetic artist identities as “AI Personas” in mid-September and exclude their music from editorial and algorithmic recommendations by default, while keeping tracks available through search, direct links and followers. The policy turns recommendation access into an…

Spotify’s planned paid AI covers and remixes add-on creates a new revenue stream from Premium subscribers while leaving artists without key details on royalty formulas, ownership, payment triggers, deductions, training rights, and opt-out controls. Merlin’s participation gives Spotify access to…

Roku, Fandango, Disney, Netflix, Spotify, and Paramount are turning discovery, distribution, and customer access into measurable business value. With consumer spending flat, each platform now has to prove its front door improves monetization, retention, efficiency, or pricing power.

Netflix’s use of generative AI across roughly 300 titles shows how deeply it’s embedded the technology into production and post-production workflows. The bigger story is economic: lower costs, faster global delivery, and more monetizable assets from every title.

Skip says that search isn’t disappearing, but the traditional search box is losing its role as the primary gateway to consumer intent. AI, recommendation engines, creator platforms, retailer apps, and streaming interfaces are turning search into an embedded concierge layer…

Skip says advertising’s performance metrics, risk-heavy approvals, and platform-driven asset demands have stripped courage and distinctiveness from the creative process. The industry’s focus on measurable, defensible outcomes has improved targeting and accountability while producing too much work that’s technically optimized…

Skip explains why many companies are using AI as a cost-cutting tool first and a product improvement tool second. AI can absolutely improve discovery, support, personalization, workflows, and media operations, but too many companies are pointing it at headcount reduction…