Tag: Google

The Trade Desk is cutting 15% of its workforce after quarterly revenue grew just 3%, despite having roughly $1.5 billion in cash and no debt. The restructuring is aimed at restarting growth as Amazon, Google, and other platform owners gain…

VodafoneThree’s using Vodafone TV to make its broadband and mobile plans stickier by bundling Netflix with Ads, HBO Max with Ads, Freely and Android TV into one connectivity package. The strategy is built around customer acquisition, lower churn, upsells and…

Antenna estimates that 31% of traditional pay-TV cancelers add a streaming service within 30 days, five times the normal signup rate. That makes cable cancellation a high-intent window for streamers, broadband providers and TV platforms to capture redirected TV spending.

Netflix has turned YouTube creator programming into a competitive licensing market by paying established creators to bring proven shows to its platform. YouTube’s responding with financing, brand opportunities, and preferential support to keep that programming exclusive, forcing it to pay…

Wall Street is punishing independent ad tech companies even when they’re growing, as investors increasingly question how much value standalone platforms can retain while Google, Meta and Amazon capture more of digital advertising’s growth. AppLovin, The Trade Desk and Criteo…

Google TV Freeplay has added more than 10,000 ad-supported movies and shows on demand, expanding its free offering beyond 300-plus live channels and giving Google more inventory it can surface and monetize directly across the TV interface. The expansion strengthens…

AI is turning entertainment metadata into a much more valuable piece of the streaming stack. As conversational discovery takes hold, platforms will need constantly refreshed data on rights, availability, IDs, schedules, and deep links to turn a viewer’s intent into…

NBCUniversal is bundling Peacock Premium with YouTube Premium in early 2027 to expand distribution, lower acquisition costs and improve retention. The deal strengthens Google’s control over streaming discovery, billing and viewing, signaling that distribution scale may matter more than owning…

YouTube’s rolling out invite-only in-app messaging for users 18+, letting viewers share and react to videos, Shorts, and livestreams without leaving the app. The move helps YouTube turn sharing into a retention loop by keeping the video, conversation, notification, and…

Paramount’s potential combination with Warner Bros. Discovery would give the merged company 57% reach across US internet households, putting it near Netflix, Amazon, Google, and Disney. Paramount’s latest quarter strengthens the case, with streaming revenue up 11%, Paramount+ revenue up…