Tag: hardware strategy

Sony's proposed $1 billion Bravia joint venture with TCL would give TCL 51% ownership and operational control of the TV business, while Sony keeps a 49% stake, retains the Bravia brand in market, and shifts manufacturing, distribution, and support to…

Sony's handing operational control of its Bravia TV business to TCL in a new joint venture, selling a 51% stake while retaining 49%. The move shifts Bravia's focus from manufacturing to software, picture processing, and brand positioning, as Sony acknowledges…

Roku has expanded its OS footprint with the Aurzen D1R Cube, the first projector to run Roku TV. The move positions Roku in a device category long dominated by Google TV and aligns with its broader strategy to grow platform…