Tag: LG

DIRECTV has launched its native app on LG Smart TVs (2021+ models), enabling users to stream live channels, on-demand content, and over 100 FAST channels without extra hardware. The integration simplifies access to DIRECTV's Signature plans, Genre Packs, and MyFree…

Roku continues to lead the U.S. connected TV market, but its limited international presence is becoming a serious strategic risk as Samsung and others scale globally. While Roku dominates programmatic ad transactions and device penetration in the U.S., Samsung is…

Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…

LG has launched a News Hub on its FAST service, LG Channels, aggregating live national and local news streams from major providers like CNN, NBC News, and ABC News Live. Accessible on LG smart TVs, the News Hub caters to…

LG smart TVs, including OLED models, are now displaying full-screen ads before screensavers when idle. These ads promote both LG and third-party products, but can be disabled in the settings. As LG expands its webOS platform, more ads are expected…

LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…