Tag: livestreaming

Clinton Benninghoff sold over $100,000 worth of golf gear in a single six-hour Whatnot livestream, setting a record in the golf category. His success reflects the explosive growth of live selling, where platforms like Whatnot, TikTok, and Palmstreet are turning…

From the Archives revisits Azubu’s, an esports-first streaming platform. Backed by $40 million in funding and exclusive streamer deals, Azubu aimed to rival traditional sports broadcasting but faltered due to inconsistent funding, missed tournament payouts, and the loss of key…

Dentsu Gaming's 2025 Gaming Trends Report reveals a disconnect between consumer behavior and advertising investment: while gaming engagement is booming—with over 3.4 billion gamers and time spent up 6% YoY—less than 5% of global media spend targets the space. The…

TikTok Live overtook Twitch to become the second most-watched livestreaming platform globally in Q1 2025, according to Streams Charts. The platform generated over 8 billion hours of watch time, accounting for 27% of total livestreaming hours, and showed the strongest…

Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…

Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…

Comscore's "State of Gaming 2024" report reveals that two-thirds of gamers feel in-game ads positively or neutrally affect their experience, and 45% are open to ads offering in-game rewards. The survey, conducted with nearly 5,000 gamers, highlights that 62% of…

Netflix’s Senior Encoding Technology Director, Anne Aaron, has been optimizing video encoding for over a decade to improve stream quality and reduce bandwidth usage. This includes advancements like per-title and per-shot encoding and contributing to the development of the AV1…