Tag: Local Advertising

Borrell Associates, a local advertising research firm, says video has overtaken search as the largest local ad category, with spending projected to hit $30.8 billion in 2027. As YouTube, Amazon, and Roku make video advertising easier for small businesses to…

iSpot estimates automakers' national linear TV spending fell 14.8% to $1.1 billion through August 2026, while regional campaigns captured nearly 40% of linear budgets. The shift toward streaming and local targeting weakens networks' pricing leverage and puts pressure on streaming…

AdImpact projects $11.6 billion in political ad spending this election cycle, pushing premium CTV CPMs as high as $43 in battleground markets. Regional advertisers are paying more, losing valuable placements, or shifting budgets to political-free streaming services, putting broadcasters' long-term…